The Loess Republic is a platform that unites the traditional craft community in the Loess Plateau region to develop together.
Come here to discover the surprising world of folk art.
Our Services
We seek a stable and unique position for crafts in the world economy, not only for the better preservation of culture but also to underline the people's subjectivity in consumption and culture.
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We select the characteristic intangible cultural heritage handicrafts exclusively belonging to the Loess Plateau region, and provide a business-to-business service platform for co-operation with masters of arts and crafts. We cover a wide range of fields such as embroidery, fabric art, printing and dyeing, carving, lacquer painting, cloth painting, paper-cutting etc.. Here you can even try your hand at combining multiple crafts at the same time. Whether you are an individual designer or a business, no matter how big or small the order is, we sincerely look forward to creating with you.
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We have developed our own toolkit that can be freely combined to experience the folk art of the Yellow Earth, and we want to restore the natural creativity and imagination of each individual through our kits.
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You can buy or customise your favourite crafts directly from this website, where you can also learn the story behind each craft.
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Customized handcrafts for different life scenes. Make each memorable day a ritual for your daily life decorations, as well as for newborns, weddings, and funerals. Flexible in terms of materials, sizes, and colours, you can even use the techniques of different master craftsmen on a single product simultaneously. The Loess's Republic platform's professional design team can help you customize your handcrafted products or gifts. The whole process is traceable, and we create uniqueness and humanity together in the process.
More about our brand
What makes crafts irreplaceable is that they symbolize the cultural production and spirituality of a region. It conveys and challenges emotional, cultural, political, and economic values to the outside world. Inside, it is purely linked to family life, humility, authenticity, and ethics.
Jingyi Ma, founder of The Loess's Republic. Since 2020, she has been traveling around the countryside of the Loess Plateau, exploring and selecting original traditional crafts and folk cultures with the most potential for development.
The Loess's Republic is a platform that connects them to develop and explore sustainable commercialization models for intangible cultural heritage crafts. We organize rural women's work and raise their incomes, working to maintain the ecological balance of the traditional craft industry.